Sports Equipment - Marketing Manager (93277) - WorkInSports (Visalia, CA)
JOB
Summary:
The Marketing Manager is responsible for public relations, sports marketing and content creation with a focused effort on growing brand awareness and strengthening brand image in our global market.
Establishes brand marketing communication priorities and manages the execution of annual brand marketing plan.
Works closely with the Director of Brand Marketing to ensure a consistent brand message and appearance across all product categories in all markets.
Essential Functions:
Build and strengthen relationships within Action Sports for fast and effective talent scouting.
Conduct and conclude negotiations with the most talented and emerging athletes in current & emerging sports.
Make the servicing of our athletes a competitive advantage across all facets of Sports Marketing.
Attend and handle athlete appearances from a Brand and Sports Marketing POV.
Support the build of marketing activation plans for contracted athletes including:
advertising and PR usage, online and social media opportunities, appearances and other activation opportunities.
Work with product marketing management, brand marketing, R&D and sales to utilize athlete assets.
Pro-actively ensure regular communication with program partners to facilitate all commitments.
Produce trade, media and consumer launch events to create impactful, holistic, integrated, consumer-driven product introductions.
Coordinate administrative program operations:
order and track promotional product for athletes & teams, develop a filing/tracking system for program related correspondence.
Manages action photo shoots for catalogs and marketing materials.
Responsible for developing monthly content updates Focuses on development of emerging social media programs to drive brand equity and awareness.
Remains informed about cycling industry news, trends, and competitor product advancements.
Assists with tradeshow activities and promotions.
EDUCATION AND TRAINING:
Bachelor s Degree in marketing or related field 3-5 years marketing and or sales experience preferably in consumer sporting goods industry Ability to coordinate and manage internal and external resources while maintaining a team atmosphere Very detail oriented with the ability to manage multiple projects and timelines Passion for and good knowledge of bicycling industry and trends Excellent written and verbal communication skills A creative approach grounded in practicality Willingness to travel SKILLS AND ABILITIES:
Strong social media skills (Sports Marketing, Sales, Sports Management, Finance, Admin, Sports Management, Operations) Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
The Marketing Manager is responsible for public relations, sports marketing and content creation with a focused effort on growing brand awareness and strengthening brand image in our global market.
Establishes brand marketing communication priorities and manages the execution of annual brand marketing plan.
Works closely with the Director of Brand Marketing to ensure a consistent brand message and appearance across all product categories in all markets.
Essential Functions:
Build and strengthen relationships within Action Sports for fast and effective talent scouting.
Conduct and conclude negotiations with the most talented and emerging athletes in current & emerging sports.
Make the servicing of our athletes a competitive advantage across all facets of Sports Marketing.
Attend and handle athlete appearances from a Brand and Sports Marketing POV.
Support the build of marketing activation plans for contracted athletes including:
advertising and PR usage, online and social media opportunities, appearances and other activation opportunities.
Work with product marketing management, brand marketing, R&D and sales to utilize athlete assets.
Pro-actively ensure regular communication with program partners to facilitate all commitments.
Produce trade, media and consumer launch events to create impactful, holistic, integrated, consumer-driven product introductions.
Coordinate administrative program operations:
order and track promotional product for athletes & teams, develop a filing/tracking system for program related correspondence.
Manages action photo shoots for catalogs and marketing materials.
Responsible for developing monthly content updates Focuses on development of emerging social media programs to drive brand equity and awareness.
Remains informed about cycling industry news, trends, and competitor product advancements.
Assists with tradeshow activities and promotions.
EDUCATION AND TRAINING:
Bachelor s Degree in marketing or related field 3-5 years marketing and or sales experience preferably in consumer sporting goods industry Ability to coordinate and manage internal and external resources while maintaining a team atmosphere Very detail oriented with the ability to manage multiple projects and timelines Passion for and good knowledge of bicycling industry and trends Excellent written and verbal communication skills A creative approach grounded in practicality Willingness to travel SKILLS AND ABILITIES:
Strong social media skills (Sports Marketing, Sales, Sports Management, Finance, Admin, Sports Management, Operations) Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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